Last week the The Church of Jesus Christ of Latter-day Saints, commonly referred to as the Mormons, released a new "Style Guide" that contained new rules for how to refer to the church.
"Mormons" has been a commonly used moniker by both Mormons and non-Mormons alike. This new style guide has been released to change that, however, and insists that the full "The Church of Jesus Christ of Latter-day Saints" name be used.
If you really need to abbreviate it when you are in a hurry, then you can either use "The Church" (because every non-Mormon church does not matter) or you can use the "Church of Jesus Christ" (again, any other Christian denomination is being ignored). You cannot even use the abbreviation LDS, which has also been very commonly used in the past.
Commenting on the new style guide, the president of the church, Russell M. Nelson said, "The Lord has impressed upon my mind the importance of the name He has revealed for His Church, even The Church of Jesus Christ of Latter-day Saints. We have work before us to bring ourselves in harmony with His will. In recent weeks, various Church leaders and departments have initiated the necessary steps to do so."
So... Russell heard this directly from the Lord? That is why he is making this change? With all the problems in the world, this is what God is doing? He whispers in the head of a 93-year-old man to stop using convenient abbreviations?
Nelson took over as president at the beginning of this year. The church has plenty of challenges it is facing, including its own sex-scandals, but Nelson wants to really focus on the important things, like abolishing abbreviations.
The church has tried this kind of change before... multiple times. In 1982, 2001, and 2011, they tried to play this name game. It failed to catch on back then, so maybe this time will be different?
I doubt it.